What is SWOT Analysis and examples?

swot analysis

SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business or project. It helps organizations identify internal factors that are advantageous or detrimental, as well as external factors that could provide opportunities or pose threats.

These are 4 SWOT strategies


Strengths refer to the positive attributes and resources that give a business a competitive advantage. These can include factors such as a strong brand reputation, skilled workforce, unique products or services, or efficient processes.


Weaknesses are the internal factors that put a business at a disadvantage compared to its competitors. These can include aspects like a lack of financial resources, outdated technology, poor customer service, or limited market presence.


Opportunities are the external factors that a business can capitalize on to achieve growth and success. These can include emerging markets, technological advancements, changes in consumer preferences, or partnerships with other organizations.


Threats are the external factors that could potentially harm a business or hinder its performance. These can include factors like intense competition, economic downturns, changing regulations, or disruptive technologies.

SWOT analysis is a valuable tool for businesses to assess their current situation and develop effective strategies. By identifying and understanding their strengths, weaknesses, opportunities, and threats, organizations can make informed decisions and take appropriate actions to achieve their goals and stay competitive in the market.

Author: myseonnovel

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