Basic search engine optimization (SEO) is fundamental, integral and essential that helps you position your websites properly to be found at the most caviling and critical points in the buying process or when people need your site. How can you build your website in a way that will please your visitors, customers, as well as other search engines? What are search engines looking for? How can SEO help your web presence become more profitable?
Your links, paid search, and social media acts as the icing, but your information architecture, content, content management system, and infrastructure act as a sugar and makes the cake. Search engines want to do their jobs as best and look for content, performance, authority and user performance. In which content is determined by the theme that has being given, the text on the page and the titles and descriptions that are being given.
Performance determines how fast your site is and does it work properly or not. Authority determines your site have good enough content to link. The last user experience looks how does the site look and the navigation around is easy or not. Search engine basically not looking for keyword stuffing, purchased links, and poor user experience. Keyword strategy is not only crucial to implement on-site, but also extend to other off-site platforms that is why you should also be thinking about multi-channel optimization which includes Facebook, Twitter, LinkedIn, Email, and offline, such as radio and TV ads.
Being consistency with keyword phrases within such platform will not only help your branding efforts, but also train end users to use specific phrases you are optimizing for. Domain naming is also important to your overall foundations, hence as a best practice you are better off using sub-directory root domains versus sub-domains. Optimizing for different types of results the desktop experience make focus on mobile and tablet optimization as well as other media.
The content on your site should have title tagsand Meta descriptions because Meta keywords are pretty much ignored nowadays by search engines, but if you still use them, make sure it talks specifically to that page and also formatted correctly. Title tags should be unique think your title as a 5-8 word ad, so do your best to entice the reader so they would to click and read more.