How to Improve Alexa Ranking

Alexa ranking is an important metric for your business, as potential advertisers and investors look up your Alexa Ranking and use it as a way to evaluate the value of your business. Improvements in rankings can make a real dollar and cents impact on bottom line. In short it is a single metric that provides the quick summary of the performance of a site. It maximizes the value and visibility of your business. On the web the authority of your site is translated as your Alexa Rank.

Alexa has a large traffic data panel consists of millions of people all over the world and Alexa estimates number of visitors to all sites based on the data from this sample on internet. The calculation involves correcting for biased as well as identifying and discarding fake or spam traffic. Data scientists involve in the business make sure the data we present is free of noise and non-human data. Every day, Alexa evaluatesthe average daily visitors and page views to everysite over the past 3 months and site with the highest combination of visitors and page views over the past 3 months is ranked #1.

Getting a more accurateAlexa rank

To get a more accurate and authentic Alexa Rank you can certify your sites metrics on Alexa. Site with certified metrics directly measured by Alexa instead of being estimated based on information data panel. There are some other benefits of Certified Site Metrics, but a more accurate Alexa Rank is one of them.

There are several tactics that help improve your Alexa Rank:

Produce original content it provides real value to your audience. When readers find resources valuable and informative content, they share among their networks introducing new visitors that usually turn into customers. Content containing quality rewarded by search engines like Google, taking steps to get better answers faster for the end user.

Get more related sites to link to your website – this tactic helps search engines clearly define your niche and also increases quality of your site. Means authoritative inbound links provide your own site credibility. It must be supported by producing engaging and original content. Internal links that lead from one page or post on your site to another are beneficial because they guide visitors through your website keeping them engaged with relevant and related content.

Find keywords that are driving traffic to your competitors just by doing a little keyword research you can come to know what your audiences are searching for and how. Keyword research is learning to speak your customer language in the context of their needs and desires. Keyword placement strategies help you pick the right areas on your site to place your targeted keywords.

Follow SEO best practices on your website – SEO have become important strategy that deserves a significant amount of time and attention. It is not just about improving the promotion and visibility of your website but also making your site better for your readers or viewers who use it to interface with your brand. Beyond a good user experience you have very little hope of keeping or converting your customers.

Author: Pramod Sharma

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