Search Engine Optimization is one of the best and proven techniques that is used to boost traffic to a website. It happens via application of different strategies to obtain a high-rank placement in the Search Engine Results Page (SERP). It includes a lot of things, including Google, Bing, Yahoo and many others. The mechanism of SEO can be categorized into two techniques to improve the position of websites in SERP. This is known as ON-Page SEO and OFF-Page SEO. ON-Page SEO process facilitates a website hit popularity on the World Wide Web (WWW) and attract more visibility from the target audience. OFF-Page SEO help in improving the position website in SERP.
- Social Media Engagement this is the major off-page SEO technique. If you are serious about making your business, blog and website popular, simply take on with people on different social media platforms. In growing a business presence of social media is very helpful and also very effective in attracting more back links.
- Social Bookmarking Sites social bookmarking sites are one of the best platforms for promoting your website. Bookmarking blog post or webpage on various popular social bookmarking websites helps you to gain high traffic to your webpage or blog.
- Blog Marketing regularly comments posting on other blogs within relevant, compatible and significant niche as yours helps with adding a link in the comments section directly. These links can be creep by search engines, allowing them to point towards your website.
- Forum Marketing – It really pays to find forums online that are closely associated to your website niche. It is important that you give reply to all of the threads and queries of people need to be answered well. This facilitates to build up your overall reputation and standing as you are getting associate to an expert within that specific niche. Most off page SEO experts suggest using Do-Follow Forums. It helps you to include a link to your website within your signature.
- Blog Directory Submission this is a widely accepted process of building quality backlinks. One must select an effective directory and proper category. It takes a good amount of time to deliver results but these results stand out over a longer period of time. Biggest benefits are that it increase traffic to your website, increase link popularity and ranking of website in organic search engines, build website traffic and generates quality back links.
- Video Marketing video marketing is similar to photo sharing and very effective. So, if you have any videos which are already used on your website, then it is good to submit them to various websites such as Vimeo, YouTube, etc. This is the best way to allow people to locate your content in different ways. It is an extension of article marketing but serves as an alternate medium for businesses to convey to a wider audience.