Numerous people keep forgetting that Amazon is not only a search engine but it is one of the largest search engines for e-commerce businesses, as stated bywww.moz.com. Almost 54% of products are constantly been searched on Amazon. If you start excluding YouTube as an important part of Google, you will understand that Amazon is the second largest search engine of the globe. Since most of the shoppers are interested to shop from the e-commerce marketplaces, it is not a surprise that most of the online marketing places are important channels of digital marketing Company in the United States of America. Also, because almost 500 million products are listed on Amazon, selling products here is not only about setting it and forgetting it.
Entering the power of SEO
When search engine optimization is taken into consideration, most people know the basics associated with Google algorithm but most do not know about optimization on Amazon. Before delving into the algorithm of Amazon, it is crucial to understand the difference between the business models of the two search engines and the elements that drive the algorithms.
The academic and the stockbroker
In 1998, Google was born through an important Ph.D. project by Sergey Brin and Lawrence Page. Google was the first to design crawl as well as index the entire web efficiently in comparison to the other existing systems during that period. The mission of Google was to organize the information of the world and make it accessible universally. The mission of Google was becoming extremely difficult because it had started answering almost 5.6 billion queries regularly. This is why the algorithm of Google is designed as one of the most complex search engines within the world, which is continuously being refined through numerous updates each year.
Jeff Bezos started his career with numerous jobs on Wall Street before he started Amazon in the year 1994 after reading the fact that the web has started to grow at the rate of 2300 percent. He ended up making a list of books because of the high demand and low cost. He built Amazon on the revenue model and the mission was to become one of the most consumer-centric organizations, where the consumers can not only find but also discover almost anything that they are interested in purchasing online. It also aimed to offer the lowest possible price of products to the customers.
The A9 algorithm of Amazon
Indeed, Amazon is currently dominating the e-commerce search but you need to know that most people do not know about the A9 algorithm. This can be extremely unusual but there is a reason as to why Amazon does not push its algorithm, and the reason behind this is that Amazon is not into the business of search like Google. The business model of Amazon is a perfectly oiled machine of driving revenue, which has been designed for selling numerous products through the online platform. While the advertising platform of Amazon is observing a steady growth, it is responsible for making a huge portion of the revenue from the goods that are sold via the marketplace.
The secret associated with the A9 algorithm of Amazon is sales velocity. Sales velocity is the volume as well as the speed with which the products are being sold on the marketplace of Amazon. There are several factors, which are responsible for direct and indirect ranking on Amazon, but all the factors are connected to sales velocity in some way or the other.
Google SEO is based on three important pillars, which include authority, technology, and relevance. The ranking pillars of Google are completely based on optimizing the websites for driving click-through on the search engine. However, the ranking pillars of Amazon are interested in driving revenue with the help of sales velocity, like conversion rate, customer satisfaction, and most importantly, keyword relevance.
Given below is a list of the key factors that will help in increasing the chance of ranking on Amazon.
Conversion rates are known to have a huge impact on where the products are going to rank because they are responsible for telling the algorithm of Amazon about the products that will sell the most as soon as they are placed on the first page. You need to take care of the following:
Optimizing prices: You have to concentrate on optimizing the pricing. For instance, if you are adding products to Amazon at cheaper rates in comparison to the competitors, it is obvious that the sales of the products are going to soar.
Create ideal listings: You should create listings exactly as you would do on your website because Amazon is not a “set it and forget” platform.
Title: The titles have to be user-friendly. Ensure that you are including the keywords and providing enough information to compel people to click on the products.
Bullet points: Customers love bullet points and therefore, highlighting them is your responsibility.
Product description: When a product description is perfectly written, it can have an impact on the rates of conversions.
AB test images: Images can help in conversion as well, and it is a must that you try split testing various versions of images on Amazon.
A9 is heavily dependent on keyword matching to determine the significance of products to the queries of the searchers. This is why keyword relevance is one of the most important pillars of SEO. Even when you are taking care of the title, descriptions, and the bullet points, if you are not including the relevant keywords, chances associated with driving traffic reduces. You have to make sure that you are choosing the relevant keywords so that people do not have any difficulty in finding your products.
Amazon is highly focused on the satisfaction of the consumers. A part of the mission statement of Amazon is to become one of the most customer-centric companies. This is why customer satisfaction is one of the significant metrics that Amazon does not ignore. You have to take care of the following.
Customer reviews: You need to increase the reviews for the key products on Amazon. Reviews help in driving keyword relevance as well as conversion rate. If you want to build positive reviews on this platform, you need to concentrate on maintaining consistent communication, provide relevant information, follow up with your customers with informative content, add branded packaging for thanking the consumers for their purchase, and most importantly, you have to deliver a great experience to the customers.
Key takeaways to improve Amazon SEO
Given below is a list of the key takeaways that you need to consider.
- Focus on crafting product listings for the customers.
- Never neglect the product descriptions.
- Ensure that you are including relevant keywords.
- Keep including images.
- Actively concentrate on building positive reviews.
- Invest in pay-per-click and drive external traffic for supporting organic performance.
The algorithms of SEO on Google and Amazon are completely different. Without understanding the algorithm, you will not be able to focus on improving SEO. Make sure that you are following the tips that have been mentioned above for improving SEO on Amazon.